Abbie Richards is a TikToker and TikTok misinformation researcher. She specializes in understanding how misinformation, conspiracy theories, and extremism spread on TikTok and she creates educational content that explains these complex issues to a wider audience. She believes that understanding our new world of information is a right, not a privilege, and should therefore be as accessible as possible. So she puts it on TikTok. She's amassed a multi-platform following of over half a million people who are interested in learning about these issues. She is also a co-founder of EcoTok, an environmental TikTok collective that specializes in social media-based climate communication. For her work as an online educator, Abbie was included in the Forbes 30 Under 30 2023 cohort, and the Mozilla Rise25 cohort, and was awarded the WIN WIN Youth Award for 2023.
Abbie graduated from Colorado College in 2018 with a bachelor's in environmental science and in 2022 she earned a master's degree in climate studies from Wageningen University and Research where she researched the intersection between climate change and misinformation.
She is currently a senior video producer at Media Matters for America. She sits on the Environmental Media Association's activist board, the Hollywood Climate Summit's advisory board, the NEST Foundation's advisory board, and is a research fellow with the Accelerationism Research Consortium.
In her free time, Abbie enjoys practicing hand balancing, cooking plant-based recipes, cuddling with her cats, and maintaining her obsession with houseplants.